In the run up to London 2012, it is vital for adidas to keep employees motivated to optimise productivity and sales results. A launch event in 2011 set the scene for a programme of activities running throughout the following year, focusing on involvement, participation and engagement.
- A prestigious and motivational awards ceremony rewarding achievements
- Performances from Olympic athletes and screen content to ‘set the scene’
- A communication campaign to launch forthcoming activities including digital design and social media
“thanks a million for everything that you did, not only on Friday but the 6 to 8 weeks leading up to the big day. There were several last minute changes initiated on our side and I’m really grateful for the way you guys at Owl reacted.” – HR Director