Marketing Manager

Reporting to: Head of Creative Services

About Owl Live

Owl Live is a brand experience agency working with clients including Google, HSBC, KPMG, Toyota & Domino’s. We help brands to talk to people in a way that inspires action, creating campaigns and experiences across the globe that engage hearts and minds.

Why Owl Live?

We’re a trusted team of industry leading professionals who are innovative, considerate, passionate, and adaptable. We relish finding creative solutions to complex problems and working with the world’s best brands to produce memorable experiences that genuinely address their business challenges. But most importantly, we’re normal people who just thrive off good old fashioned collaborative working.

We think of ourselves as a family that we like to call the Owlies. We work hard, support one another and live through our values of Collaboration, Trust and Consideration.

Role Overview 

As Marketing Manager, you will deliver on the marketing plan in collaboration with the Head of Creative Services and work closely with the Sales and Commercial team to raise awareness of the Owl Live brand and contribute to lead generation. You’ll have solid experience of the event marketing and brand experience industry and will be able to connect marketing efforts to sales results.

You’ll be an expert communicator with strong creative writing skills and will be passionate about creating content for company credentials, social media & thought leadership.

Finally, you’ll be a strategic planner, a confident presenter and your working style will be naturally collaborative, getting the best possible output from the team around you.

Sound like the role for you? Read on to find out more!

Role Responsibilities

Role Responsibilities

Phase 1 August – December 2021 TBC

  • Support SMT with fleshing out and delivering the Marketing Plan
  • Finalise strategic messaging map
  • Review TOV to inform asset updates and be consistent across the agency
  •  Manage all marketing assets:
    • Ensure all existing marketing assets are updated to align with strategic messaging map and marketing plan to include:
      • Creds & case studies best practice content and positioning guardian  (not administrative/process)
      • Social Media presence – Linked In, Facebook, Twitter
      • Generate other assets and collateral as required
  • Create and manage the marketing communications plan. Collaborate with SMT and others across the business to review and approve on regular basis
  •  Action marketing activity (may be supported by internal resource and/or external partners) to include:
    • Social Media
    • Thought Leadership (themes identified as WIP)
    • Content Marketing (themes to be identified)
    • Campaign marketing
    • Other tbc
    • Planning activity may require research and insights to be initiated
  • PR & Awards strategy. Research & recommend a PR strategy to raise OL awareness and any relevant Industry leading Awards & Recognition programmes OL should be involved in/affiliated with
  • Setting and monitoring marketing performance metrics across all marketing activities. Preparing metrics and reporting back to SMT for review to establish effectiveness of all marketing activities
  • Manage marketing budget and resources
  •  Map out Phase 2 of marketing activities in collaboration with members of SMT and others

Phase 2 January 2022 onwards likely to include:

  • Brand TOV and guidelines overhaul – agree level of brand redesign TBD
  • Website redesign – full overhaul TBC
  • Product / Service marketing tbc
  • Ongoing marketing planning and implementation
  • PR & Awards plan activated
  • Stay informed with competitor, market and trends insights and research

Phase 2 January 2022 onwards likely to include:

  • Brand TOV and guidelines overhaul – agree level of brand redesign TBD
  • Website redesign – full overhaul TBC
  • Product / Service marketing tbc
  • Ongoing marketing planning and implementation
  • PR & Awards plan activated
  • Stay informed with competitor, market and trends insights and research

As this is a new role and function to the business, other responsibilities and needs may be identified once appointed.

Experience 

  • Solid experience of the event marketing and brand experience industry
  • Broad marketing background and experience of connecting marketing efforts to sales results
  • Strong knowledge of current trends within the Marketing and Brand Experience industry
  • Strong experience of working in B2B and internal audience sectors
  • Strong knowledge and experience of marketing across multiple channels
  •  Proven marketing experience in social media, content marketing & thought leadership
  •  Strong creative writing
  •  Brand and TOV expertise
  •  Product marketing – desirable
  •  Experience of PR, trade and industry press and awards
  • Experience of networking events for sales and marketing purposes
  •  Passion for brand experience marketing
  • 6 years plus in similar role
  • Marketing qualifications or similar preferable

 

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